The Business of Shaping Future Minds
Setting your brain free to create, innovate and critically think.
Episode 22
EPISODE 22 - ‘Good Enough’ Is Killing Real Creativity
In this episode of Brainy, we’re joined by “Small Paul” Copeland - Executive Creative Director, filmmaker, former stand-up comedian, DJ, and lifelong creative thinker.
Paul has spent over a decade working in China, led global creative teams, and won a 48-hour film competition, but what makes this conversation powerful isn’t the résumé.
It’s the warning.
In a world increasingly driven by AI, algorithms and data, “good enough” is quietly replacing original thinking.
We explore:
Why creatives don’t solve problems by staring at them - they look somewhere else.
Why data can tell you what people did, but not why.
How AI is accelerating production — but risking originality.
Why leadership should be flat, open, and ego-free.
And how playing the room (whether as a DJ, comedian or director) is the ultimate leadership skill.
This is a conversation about attention, innovation, reinvention, and the courage to resist mediocrity.
Because when “good enough” becomes acceptable, real creativity disappears.
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We are Brainy Podcasts
Welcome to Brainy Podcasts the Business of Shaping Future Minds where your co-host’s Soraya and Tracy have conversations with leaders in their field, fascinating, inspiring, everyday, extraordinary people about why creativity, innovation and critical thinking are so important in their work, and how keeping their brains healthy frees them to focus on future potential and success.
With Soraya being a leading Applied Organisational Neuroscientist, we naturally lean into how the brain works, alongside our combined commercial experience and 20 plus years working as Executive coaches, with leaders across multiple industries, we share practical tools, tips and techniques to help you develop and transition in this fast moving world.
Together we explore the fundamentals of creativity, innovation and critical thinking. How to create environments that let the social brain flow, without barriers and optimal performance. The importance of brain health for confidence, gravitas and resilience. Using the brains neuroplasticity and how to shape new behaviours, thinking patterns and emotional regulation.
What our listeners say
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You’ve heard the conversations.
Now it’s time to lead the change.
Brainy Futures is our next chapter, turning bold ideas into action for leaders who are done with outdated thinking.
Built on neuroscience, driven by urgency, designed for impact.
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